Liberty Shoes unveiled ‘Forever Sneakers.’ Styled for comfort with beefy designs it will become the everyday staple for the youth brigade.

For the first time Eveready Industries and India’s first IPS Woman Officer, Kiran Bedi launched siren torch with alarm for women safety.

K.Raheja Group owned Shoppers Stop plans to step-up in the luxury segment through EBOs selling Gucci, Louis Vuitton and The Collective.

Indian generations have grown up wearing Bata and now the Swiss Giant aims to grow its track, riding on its top 6 products like Floatz.

Nykaa has sparked nostalgia with stars like Zayed Khan, Amrita Rao, Mallika Sherawat and Pooja Bedi for its campaign of Hot Pink Sale.

In 90s Pepsi and Coco Cola run down 70-80s soft drinks king, Campa Cola. And now in 2024, it claps back with Mukesh Ambani into the market.

School kids and mums will shout ‘Milton liya kya!!!’ Milton’s launch of water bottles and tiffin boxes is about to sweep the kid’s market.

Pepping the crowd, The Multiplex Association of India will offer movie tickets at INR 99 in 4,000 screens to mark National Cinema Day.

South Asia’s first DTC Beauty and Personal Care Unicorn, Good Glamm Group blocked a 3-year exclusive alliance with Dharma Productions.

Catering to changing tastes, Bacardi launched Mango Peach flavored Breezer keeping drinking bodies hydrated. This is an ode to ‘alcopop’

Ravi Shastri endorsed Britannia 50-50 Chief Selector Campaign gets snackies to bake biscuits with a unique shape! It’s a happy fan club.