Liberty Shoes Woos Gen-Z

Forever Sneakers Forever Love!

• Liberty Shoes have not wasted time in understanding the evolving taste of the current generation who happens to be a substantial portion of buyers for any brand that matters.
• It is the youth of today who is on a tireless shopping spree, does not mi experimenting with colors but also give comfort a good chance.
• Whether you working, running or just about looking uber cool, a great pair of sneakers will keep you on your feet pain-free and comfortable.
• This new collection has gone through elaborate testing with features such as cushioning, traction, heel-drop and arch support.
• Post the exhaustive research and development, Liberty Shoes gifted the youth with ‘Forever Sneakers’ aiding the brand to smoothly navigate in the young veins of the country.
• GenZ and millennials are gushing with adrenaline and they want their products to be chunky, eye-catchy and unique.
• These sneakers can be used for multiple occasions like in morning for office, in evening for walks and for parties in the night.
• They will merge with every activity which requires energy and excitement.
• These new products are specifically designed for the tech-driven audience and advanced customers.

‘Forever Sneakers’ reaches each footwear closet

• Various social media campaigns are being designed for the launch of these new ‘Forever Sneakers’.
• The brand is showcasing its products with social media influencers like Awez Darbar, Sanam Johar and Vartika Jha who are constantly producing meaningful and entertaining content for the viewers in order to create a vibe with this genre and a buzz in the market.
• The brand is getting immense amount of attention and limelight from the audience (customers). Liberty is keenly focusing on the feedback of the customers to plan its future step accordingly.
• This modernised marketing campaign will play an important role in brand’s growth and its position in the footwear market because the competitors are using every card in the deck to damage its flourished growth.
• Apart from social media campaigns, Liberty Shoes is strengthening its online presence, so that you can browse at leisure and purchase the perfect pair for yourself.

Liberty Shoes Growth Spree

• Not only expansion in the collection, Liberty Shoes have witnessed surge in its stock price. On 25th July, 2024 Liberty Shoes stock touched an all time high ever in the history of the organization, it was listed at Rs.466.75.
• The brand has grown exponentially this summer season witnessing roughly 20% growth in this year.
• Category-wise sales have also undergone raise. The sports and athleisure contributed to almost 25% to the sale while school shoes saw a spike of about 20-25%.
• It was this emerging trend in the athleisure category which made the management unveil a new collection, ‘Forever Sneakers’ directed to address the constant-changing style of today’s youth.

Editor’s Note