Nayi ‘Ghadi’ Nayi Shuruwat

Who is Murli Dhar Gyanchandani?

• Murli Dhar Gyanchandani belongs to Kanpur, Uttar Pradesh and the Chairman of RSPL Group is the 149th richest person in the world.
• He is instrumental in building one of the most monumental brands in the country,Ghadi detergent gifting a huge population with an affordable household choice.
• It is the second-largest detergent brand of India after Surf Excel.
• Not only Ghadi, the Gyanchandani family also owns the popular shoe brand Red Chief.

Success and Setbacks

• Indian detergent market is intensely competitive with both local and global brands vying for market share.
• It can be divided into 3 segments: premium, mid-range and mass. In the present times, Ariel and Surf dominate the premium market. Tide, Rin and Henko rule the mid-range.
• And finally, Ghari, Nirma and Wheel compete for the mass segment. In terms of revenue split, mass segment is the largest accounting for 45% of total detergent revenue.
• Mid-Range & Premium segments account for 40% and 15% respectively.

Namaste India Namaste Bharat

• Namaste India is one of the brands run by the Gyanchandani family. Important part of the 7000 crore RSPL Group, NIF Pvt Ltd (NIFPL) is fast growing leading Dairy Company in India.
• Currently NIFPL is dealing in Milk and Value-Added Dairy Products like Ghee, Butter, Flavoured milk and Lassi under brand name Namaste India. Today Namaste India is delighting millions with its healthy, tasty and quality dairy products.

Editor’s Note

Not only the fast-moving consumer goods market of India is thankful to Mr. Gyanchandani for keeping vigorous but India is proud of this baron. UP’s richest is a firm believer of modest living and his owes his success to his humble beginning. He remained true to his own brand tagline ‘Pehle istemaal karein phir vishwas karein!!’