Shape Britannia biscuit

Ravi Shastri endorsed Britannia 50-50 Chief Selector Campaign gets snackies to bake biscuits with a unique shape! It’s a happy fan club.

One of its kind contests!

Britannia 50-50 is inviting snack lovers across the country to participate in its latest initiative, the 'Britannia 50-50 Chief Selector' campaign.
Creative at its very genre, Schbang conceptualized an innovative contest where the Britannia fan club get to participate and give their own shape to the iconic 50-50 biscuits.
The film features Ravi Shastri in a digital avatar where he is in a high-tech lab, conversing with scientists and brainstorming the next big biscuit shape but he’s counting on the consumers, to come up with the out-of-box ideas!
Britannia Senior Official mentioned their emphasis on the power of consumer collaboration. He elaborated on the spirit of the 'Britannia 50-50 Chief Selector Campaign' reflecting their unflinching commitment to innovation by involving consumers in designing the next biscuit shape, deepening consumer engagement. Ravi Shastri’s role as Chief Selector brings a unique blend of insight and charisma, aligning perfectly with the energy of Britannia 50-50.

Britannia faring well

Britannia Industries, a leading FMCG company and also classified as a largecap in the industry, has been performing well in the market.
It has recently seen a surge in its stock price, reaching an all-time high of Rs 6009.9
Britannia Industries will focus on a double-digit sales volume growth this fiscal year, as the company expects normal monsoons to aid consumption despite a likely rise in prices of wheat and sugar, key ingredients for packaged foods
The biscuit-maker reported a 3.1% rise in consolidated sales for the quarter ended 31 March, 2024 to INR 4,014 crore. Profit fell 3.7% year-on-year to INR 536.61 crore. For the fiscal year ended March, consolidated revenue grew 3.5% to INR 16,546 crore.
In FY24, the maker of Good Day and Milk Bikis biscuits reported a 4% increase in sales volumes.
The company has seen a softening of prices of palm, laminates, and corrugates with the overall commodity costs remaining soft in the March quarter. However, the company warned of a slight inflationary pressure on wheat and sugar.
The company expects commodity inflation to hover at 3% to 4% post-elections in FY25. The management will stay vigilant on commodity prices and the evolving geopolitical landscape.

Editor’s Note

Britannia Industries’ volume-driven approach follow several other large packaged goods makers that are now chasing volume growth after two years of price-led growth. A high inflationary environment had prompted companies to hike prices across the board, resulting in consumers cutting down on purchases of daily goods as well as switching to cheaper competing brands.