Good Glamm shines in Dharma movies

Dharma Dhamaka

• Counted as one of its kind associations in last 9 years, The Good Glamm Group took a turn to Dharma Productions.
• The Good Glamm Group got into a 3-year-old exclusive brand partnership with Dharma Productions wherein Good Glamm’s beauty products will be seen in movies and OTT platforms created by Dharma Productions.
• St Botanica, Organic Harvest, and MyGlamm, the beauty and personal care brands under Good Glamm, are set to take the spotlight through in-movie and OTT placements.
• The collaboration with Dharma Productions will showcase these brands through co-branded lines, limited edition launches, and marketing campaigns released under the banner of Dharma Productions.
• In an interview to ET, Darpan Sanghvi, one of the founders said ‘Such associations are long-term brand building platforms for us; as for the movies and releases, these will be promoted through our brand assets. Our focus is to get to profitability now. In the next two quarters, we have to become profitable so that we can look at a successful IPO next year. If our profitability plans are on track, we get three-four quarters of profitability and growth. Then we can look at the IPO by Diwali 2025.’
• Dharma Productions Chief, Karan Johar had earlier endorsed the brand with lip care line named ‘Pout by Karan Johar’ selling a range of Buildable Tinted Plumping Bullet Lipstick with Glossy Finish.
• He went on to mention mentioned ongoing discussions with three additional production houses and major studios for similar agreements spanning three to five years. He emphasised that these partnerships would maintain exclusivity, ensuring no overlap between them.
• Good Glamm group comprises acquisitions of The Moms Co, Organic Harvest, Sirona, St Botanica, and BabyChakra, in addition to the digital media and content platform ScoopWhoop. The group also holds stake in Twinkle Khanna's media company, Tweak India.

The Good Glamm Growth

• One of the largest US certified organic beauty and personal care brands, The good
• Good Glamm group comprises acquisitions of The Moms Co, Organic Harvest, Sirona, St Botanica, and BabyChakra, in addition to the digital media and content platform ScoopWhoop. The group also holds stake in Twinkle Khanna's media company, Tweak India.

Editor’s Note

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