Multiplex ticket@99

Filmaholics, it is your time!

• 31st May was celebrated in the name of the cinema lovers and what happened on the day? Single screens as well as multiplexes collaborated to gift the much-awaited viewers with mega surprise, movie ticket at Rs 99!!!
• Premier multiplex chains like PVR Inox, Cinepolis India, Miraj Cinema, Multa A2, MovieMax will celebrate this day as the cinema lovers day each year.
• Multiplex Association of India Spokesperson verified that tickets at Rs.99 will be available at 4000 screens though premium formats like recliners are excluded but 90-95% of seats will be available.

Theatres in a Covid-like scene

• Situation is grim for cinema owners as content supply is limited leaving exhibitors with little content choice to play on the big screen. 
• Theatres are shutting down or running fewer shows due to poor quality content and unfinished post production work delaying release. 

What went wrong? Netflix disrupted traditional cinema

•  Netflix pioneered the concept of streaming movies and TV shows directly to consumers over the internet. By offering a vast library of content that users could access anytime and anywhere, Netflix disrupted the traditional cinema experience, which relied on physical theaters and scheduled screenings.
• Netflix invested heavily in producing original content, including movies and TV series. By creating exclusive shows like ‘House of Cards,’ ‘The Crown,’ ‘Delhi Crime’ and ‘Panchayat’ Netflix attracted a loyal subscriber base and garnered critical acclaim. Their original programming provided unique content that couldn’t be found elsewhere, giving viewers a reason to choose Netflix over traditional movie theaters.
• Netflix’s recommendation algorithms analyze user viewing habits, ratings, and preferences to provide personalized content suggestions. This personalized approach enhances user engagement and helps viewers discover new movies and shows they might enjoy. By tailoring content recommendations to individual tastes, Netflix improved the user experience and increased customer loyalty.
• Netflix made content easily accessible by allowing users to stream movies and shows on various devices, such as smart TVs, smartphones, tablets, and computers. This convenience factor, coupled with the ability to watch content at any time without the need for physical media or scheduled screenings, appealed to viewers.
• Netflix expanded its services internationally, making it available in numerous countries. This global reach allowed Netflix to tap into a vast audience base and gain a competitive advantage over traditional cinemas, which often faced regional distribution limitations. By providing a diverse range of content to a global audience, Netflix achieved widespread recognition and popularity.
• Netflix transformed the traditional distribution model by simultaneously releasing movies on its platform and in theaters. This approach, known as day-and-date release, allowed viewers to choose between watching a film in a theater or streaming it at home. This disrupted the exclusive theatrical release window and provided audiences with more flexibility and choice.

Editor’s Note

Though Netflix have changed the movie watching landscape in India, Netflix sees shrink in the viewer base. They have slashed prices, acquired movie with superstars and amped up its original shows in order to remain relevant to sweeping viewership. At this backdrop, country remains inquisitive if the movie theatres will die a natural death or who knows, th