Eveready affirms women safety

Indian society still in need of a siren torch

• Eveready Industries Limited and Kiran Bedi went public with the Eveready Siren Torch which is kind of a flashlight with a safety alarm.
• Eveready Industries has completely changed the definition of a flashlight after introducing the siren feature in it. This siren feature will help the specially-abled people at times of emergency.
• This flashlight can be turned into a complete emergency device, just by pulling a chain. The flashlight will work as a dual device which will create a sound of 100 dbA while still keeping the torch on.
• This is the creation of Ogilvy India. The main aim behind launching this campaign is to ensure the safety and security of the people who are not sound in some way.
• The launch of this empowered product was undertaken through empathetic yet strong campaign called ‘Awaaz Uthaney Ka Power’ led by verbally challenged and deaf people emphasizing on the need of this product for security of all.
• The company also joined hands with India Signing Hands (ISH), an organisation which focuses on providing solutions to the problems faced by the deaf people.

Awaaz Uthaney Ka Power

• According to Kiran Bedi (India’s first female IPS officer), the safety of women in India is a major concern. This new product will completely change the market from its core. With the help of this device, one can create a safety ecosystem around them.
• It will enhance the safety and security of a person who is deaf or verbally challenged. It is a multi-functional device that will act as a defence system in any situation.
• A person can easily get out of any dangerous situation or can call for help, just with the help of a normal looking torch.
• This portable device can be used in the rural and the areas which are surrounded by dense forest in India.

Eveready – Champion of Innovation

• Even before the Eveready Siren Torch, Eveready Industries had launched Ultima Alkaline Batteries to cater to modern and high-drain applications and devices.
• Not only did Eveready Industries have always experimented with product line, it is known for its offbeat yet thoughtful initiatives.
• Kolkata has been testimony to unforgettable ‘Eveready’s Aalor Pujo’ where Eveready Industries Limited in association with Ogilvy choreographed light and sound show in various pandals.
• The event was designed in a way that when the visitors entered the pandal could hear the sounds of dhaak, mantras with the fog machine adding the feel of dhunuchi.

Editor’s Note

From ‘Give me power Give me Red’ to ‘Awaaz Utaney Ka Power,’ Eveready Industries Limited had remained an organization with focus on though revolution and product variation. The Siren Torch is a pioneering product but mostly importantly Eveready Industries Limited have been empathetic towards the need of the society.