Tiffin mein kya hain?

Mummyyyyyy Milton liya kya?

• Milton homeware and kitchenware does not only make homes and schools smart; they make smarter advertisement campaigns too.
• In association with Posterscope, Milton launched a fun-filled advertisement campaign where the frame is dominated by this cute girl tirelessly asking ‘Mummy Milton liya kya’ and the father picking up que, started rapping on the beats. Needless to say, the advertisement is ingenious.
• The main aim behind launching this campaign is to create a buzz for the brand’s new collection of water bottles and lunch boxes which are available in 75+ colors with many interesting designs.
• Apart from shapes, sizes and designs, this time Milton had come up with very quirky prints. Well-loved faces ranging from Barbie to Wander Woman to Chotta Bheem to Batman are seen on tiffin and bottles.
• Soon after kids are back from their summer vacation, they are no longer have to remain sad and bored. Their tiffin and bottles will keep them engaged.

Uniqueness is its forte

• This is not the first time Milton has unveiled an innovative campaign.
• Milton management had remained conscious of undertaking initiatives which are beyond the regular marketing activities.
• On its completion of 50 years, Milton launched relevant advertisement in association with Ogilvy where it shows meetings keep s working lady’s lunch waiting and she said with a zest ‘Afgar baaatoin baatoin mein agar khana Thanda ho sakta hain, batoin baatoin mein garam bhi ho sakta hain.!’ She enjoys hearty lunch while her colleagues walk past with a cold sandwich.
• And who can forget one of the most adorable advertisements made by any brand. Milton’s campaign on ‘Kuch naya soch ta hain’ exploring different relationships instantly established a bond with the audience. On launching its Microwow Casserole, the advertisement showing mother waiting for her daughter on dinner while the daughter takes time in clcking pictures of the food for her hot social media updates and the food gets cold. The food gets warmed in 4 minutes and remains warms for four hours.
• Not only advertisement campaign, Milton has been constantly innovating its product line. From thermosteel water bottles to fresh glass tiffin to vintage pet jars to copper tumblers, it has always been a health-conscious variety line.
• Milton had collaborated with cult.fit, India’s premiere fitness and wellness destination where it places vibrant coloured water bottles in the cult.fit gyms in Mumbai, Delhi NCR and Bengaluru.

Editor’s Note

Remember those times when our mothers used to pack simple lunch in a steel tiffin and an empty bottle of soft drink will be our water bottle. Well, Milton transformed that era completely. The homeware and kitchenware no longer seem to serve single utility. With Milton, these products have become personalized, built keeping health concerns in minds, designed to attract the millennials too, Milton is leaving no stone unturned to keep the country use stylish products yet remain stylish.