Nykaa takes 90’s Bollywood route

The Pink Sale was always hot, this time its starry!

• Spanning across multiple digital platforms, Nykaa retails over 6200 brands to an ever-increasing consumer base of 24 million.
• The fashion ecommerce brand is unstoppable when it comes to innovation and this time it made its most coveted Hot Pink Sale take a detour!
• The 90s Hindi Movie popular faces like Mallika Sherawat, Pooja Bdi, Amrita Rao and Zayed Khan will be seen endorsing the campaign getting buyers go back to the times either they were born or growing up or even may be just got married!!!
• These stars allure discounts on regular products, slash on global brands and the surprise gift offers.
• Those hearts will start to flutter when you see the sizzling Murder heroine, Mallika Sherawat presents the epic discounts, offers and prices.
• While Pooja Bedi seems to just walk out of Model College, once again giving us glimpse of her ‘Marilyn Monroe Moment’ from Jo Jeeta Wahi Sikander. Global brands seem to fit your pocket with the luxe vibes of Pooja Bedi.
• Surprise gift with every purchase is romantically displayed by Amrita Rao and Zayed Khan when Rao surprises Khan with an unexpected gift.
• The Nykaa Hot Pink Sale has brought about storm of offers with 60% off on 1800+ brands. From the traditional go-to to the regular essentials to the fanciest indulgences, each variety has something or the other for you.

Latest on Nykaa

• The beauty and fashion uppermost now plan to expand globally. FSN E-Commerce Ventures which operates Nykaa announced that its subsidiary Nykaa E-Retail with raise Rs 125 crore through Non-convertible Debentures from a foreign portfolio investor.
• FSN E-Commerce Ventures have also projected the company and its subsidiaries will clock in a growth of around 22-23%on-year during the first quarter of 2025.
• However, Nykaa also witnessed a decline in its gross profit margin 44.6% in Q4 FY 23 to 43.1% in Q4 FY24.

Editor’s Note

Nykaa is the brainchild of India’s richest self-made female entrepreneur, Falguni Nayar who began at 49 and became a billionaire at 58. An IIM Ahmedabad Alumnus founded the country’s first online e-market place which today is a billion-dollar listed empire.