Welcome to extravagant ‘Neelkamal Homes

The National Furniture Leader Creates Luxe Homes

• Nilkamal, India’s leading furniture brand, has announced the launch of Nilkamal Homes, a new retail initiative dedicated to elevated home furniture and decor.
• With 60 stores set to open across 35 cities, including both company-owned and franchisee locations, Nilkamal Homes aims to provide a diverse range of premium products designed to enhance the aesthetics of Indian homes.
• The collection features stylish sofas, elegant beds, dining sets, utility furniture, and essential household items, including decor, bedding, crockery, cookware, and mattresses. The brand embodies Nilkamal’s commitment to quality, durability, and craftsmanship, all built on the promise of delivering ‘The Joy of Well-Made Things.’
• The Nilkamal Homes products will be available nationwide through an omnichannel retail experience. The 60 strategically located outlets will allow customers to experience the quality and design of the offerings firsthand.
• Additionally, the entire collection will be accessible online at www.nilkamalhomes.com, providing a convenient shopping experience for those who prefer to browse from home.
• The company plans to manufacture furniture across 12 factories nationwide, specialising in wooden and upholstered products, as well as mattresses. This manufacturing capability ensures that Nilkamal Homes can provide a diverse range of solutions tailored to the needs of Indian families.
• Nilkamal reported a revenue of Rs. 3,200 crore last year and is committed to investing in and growing the furniture segment. With plans to introduce new products and expand into additional categories, the brand aims to further enhance its presence by opening 50 more franchisee stores across the country over the next two years.
• Mr.Parekh, President of Neelkamal House mentioned, “At Nilkamal Homes, we recognise that home is more than just a space; it reflects our unique styles and enriches our lives. We are committed to providing Indian consumers with furniture and decor that are not only stylish but also durable and functional.’’

Indian Furniture Market

• The India Furniture Market size is estimated at USD 23.92 billion in 2024, and is expected to reach USD 34.55 billion by 2029, growing at a CAGR of 7.63% during the forecast period (2024-2029).
• The furniture market in India has evolved. The rise of the Indian furniture market is facilitated by an increase in middle-class people, rising disposable income, and an increase in urban dwellings.
• India's unorganized small local businesses dominate the country's furniture sector. However, during the past ten years, organized players have expanded their participation in the Indian furniture market.
• Urbanization of Indian states, the increasing demand for durable and hybrid sitting furniture, and the rising demand for modular and cutting-edge furniture are all factors driving the expansion of the furniture business in the country.
• The flourishing Indian wood industry also contributes to reducing the price of furniture. These factors are expected to boost the growth of the furniture market in the country.
• Furthermore, there is expected to be a rise in demand for furniture through online channels due to the increasing acceptance of mobile and internet shopping in India. The tourism and hospitality sector, as well as the corporate sector, are also driving the expansion of the Indian furniture market. The rise in hotels and corporate offices further fuels the country's demand for furniture.

Editor’s Note