Lavie to clock 1000 stores

Rapid road ahead

• Bagzone Lifestyle Private Limited had raised capital of USD 9 million from the First Bridge India Growth Fund which focusses on consumer facing services including manufacturing and business services.
• The capital will be employed to set up a well-equipped manufacturing facility which can produce 200,000 bags per month to cater to the purchasing crowd visiting soon-to-be-launched 300 exclusive outlets.
• Apart from setting up the manufacturing unit, the investment will be deployed to expand its presence in tier1 and tier 2 cities with a vision to increase its sales Rs. 500 in FY2023 to Rs.700-750 crore in FY2024.
• Lavie has drawn a strapping expansion of its multi-brand store count to more than 1000 in the next few years as compared to its current number standing at 200. These new stores will be mostly opened in malls.
• Currently exporting to UK and Middle East, Lavie is devising methods to set its footprints in the global market.

Are designer bags more expensive than art?

• Mumbai-based Bagzone Lifestyles owns and markets its flagship brand Lavie, along with its subsidiaries Lavie Sport and Lavie Luxe.
• Endorsed by Bollywood Prima Dona, Anushka Sharma, Lavie is a range of everyday variety with tote, satchels, slings, wallets and sleek laptop bags.
• Lavie Sport wheel duffels are designed for a hassle-free journey especially for work trips or quick vacations and Bollywood actor Ranveer Singh is the most-suited face of this category given his spirit for projects.
• Lavie Luxe caters to a slightly more premium crowd with contemporary designs yet affordable price tags.
• Currently, Lavie offers up to 3,000 different stock-keeping units and continues to experience the highest traction for laptop bags. The company is also contemplating foraying into other categories ranging from perfumes, cosmetics, watches, and eyewear.
• Ayush Tainwala, CEO is spearheading the brand from perfect perspectives. He has roped in Bollywood Actor Ranveer Singh to endorse its current portfolio as well as the soon-to-be launched ones.

Mother-Son delivered more than expected!

• The name Lavie was derived from the French phrase ‘La Vie en Rose’ denoting ‘life in pink hues’
• Double decades back in 2009, resilient Shobha Tainwala started designing vibrant handbags for guests during family gathering. Confused what could be an ideal yet affordable gift for her own family members, she simply started making them herself. Thus began the journey of Lavie Bags!
• Little did Shobha expect that these handbags will be adored and the number of orders wll hit the rood instantly. It became tough for her to handle the bulk orders single-handedly. Her brother came to help and aided her to manage the growing numbers.
• Between 2010 and 2012, the sibling duo journeyed through Europe and Asia to gather design inspirations and source materials and their travel diary became the source of the everlasting variety of accessories, Lavie.

Editor’s Note

Lavie is all set for major expansion spree. The humble beginning of making bags for gifting family members today is regarded as one of the brand leads in this sector. What Shobha Tainwala and her brother started has been handed down to the deserving second generation. Ayush Tainwala will see your handbag closet remains stocked!