| 25 January, 2024, 08:15 AM IST | E-Paper

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Forever Sneakers Forever Love!
  • Liberty Shoes have not wasted time in understanding the evolving taste of the current generation who happens to be a substantial portion of buyers for any brand that matters.
  • It is the youth of today who is on a tireless shopping spree, does not mi experimenting with colors but also give comfort a good chance.
  • The company has reported a number of Rs 3478.4 crore in the total sales of year 2023-24.
  • Whether you working, running or just about looking uber cool, a great pair of sneakers will keep you on your feet pain-free and comfortable.
  • This new collection has gone through elaborate testing with features such as cushioning, traction, heel-drop and arch support.
  • Post the exhaustive research and development, Liberty Shoes gifted the youth with ‘Forever Sneakers’ aiding the brand to smoothly navigate in the young veins of the country.
  • GenZ and millennials are gushing with adrenaline and they want their products to be chunky, eye-catchy and unique.
  • These sneakers can be used for multiple occasions like in morning for office, in evening for walks and for parties in the night
  • They will merge with every activity which requires energy and excitement.
  • These new products are specifically designed for the tech-driven audience and advanced customers.
‘Forever Sneakers’ reaches each footwear closet
  • Various social media campaigns are being designed for the launch of these new ‘Forever Sneakers’.
  • The brand is showcasing its products with social media influencers like Awez Darbar, Sanam Johar and Vartika Jha who are constantly producing meaningful and entertaining content for the viewers in order to create a vibe with this genre and a buzz in the market.
  • The brand is getting immense amount of attention and limelight from the audience (customers). Liberty is keenly focusing on the feedback of the customers to plan its future step accordingly.
  • This modernised marketing campaign will play an important role in brand’s growth and its position in the footwear market because the competitors are using every card in the deck to damage its flourished growth.
  • Apart from social media campaigns, Liberty Shoes is strengthening its online presence, so that you can browse at leisure and purchase the perfect pair for yourself.
Editor’s Note
  • Established in 1954, Liberty Shoes have managed to hold on to its position as the Numero Uno footwear leader. It takes consistent revenue reports, investment plans, product enhancement and most importantly a consistent window of vision to remain at the peak. Mr. Ashok and Anupam Kumar Bansal, the promoters have never deviated from the progress path leaving them to be the sector spear headers continuously for 12 years slaying the market competition.
Keywords
Indian society still in need of a siren torch
  • Eveready Industries Limited and Kiran Bedi went public with the Eveready Siren Torch which is kind of a flashlight with a safety alarm.
  • Eveready Industries has completely changed the definition of a flashlight after introducing the siren feature in it. This siren feature will help the specially-abled people at times of emergency.
  • This flashlight can be turned into a complete emergency device, just by pulling a chain. The flashlight will work as a dual device which will create a sound of 100 dbA while still keeping the torch on.
  • This is the creation of Ogilvy India. The main aim behind launching this campaign is to ensure the safety and security of the people who are not sound in some way.
  • The launch of this empowered product was undertaken through empathetic yet strong campaign called ‘Awaaz Uthaney Ka Power’ led by verbally challenged and deaf people emphasizing on the need of this product for security of all.
  • The company also joined hands with India Signing Hands (ISH), an organisation which focuses on providing solutions to the problems faced by the deaf people.
Awaaz Uthaney Ka Power
  • According to Kiran Bedi (India’s first female IPS officer), the safety of women in India is a major concern. This new product will completely change the market from its core. With the help of this device, one can create a safety ecosystem around them.
  • It will enhance the safety and security of a person who is deaf or verbally challenged. It is a multi-functional device that will act as a defence system in any situation.
  • A person can easily get out of any dangerous situation or can call for help, just with the help of a normal looking torch.
  • This portable device can be used in the rural and the areas which are surrounded by dense forest in India.
Eveready – Champion of Innovation
  • Even before the Eveready Siren Torch, Eveready Industries had launched Ultima Alkaline Batteries to cater to modern and high-drain applications and devices.
  • Not only did Eveready Industries have always experimented with product line, it is known for its offbeat yet thoughtful initiatives.
  • Kolkata has been testimony to unforgettable ‘Eveready’s Aalor Pujo’ where Eveready Industries Limited in association with Ogilvy choreographed light and sound show in various pandals.
  • The event was designed in a way that when the visitors entered the pandal could hear the sounds of dhaak, mantras with the fog machine adding the feel of dhunuchi.
Editor’s Note
  • From ‘Give me power Give me Red’ to ‘Awaaz Utaney Ka Power,’ Eveready Industries Limited had remained an organization with focus on though revolution and product variation. The Siren Torch is a pioneering product but mostly importantly Eveready Industries Limited have been empathetic towards the need of the society.
Shoppers Stop crawls into extravaganza
  • Indian population is known to be price sensitive. Though recent times have witnessed constant evolution in the market, now Shoppers Stop is moving towards launching its own large format standalone stores with opulent luxury brands like Gucci, Louis Vuitton and The Collective, from Aditya Birla Group.
  • The metropolitan cities like Mumbai and Kolkata will be the first slot cities to be the hom to these stores.
  • The main behind this is step to give a whole new experience to the existing and future customers in order to increase the brand’s popularity in the luxury market which is currently run by other brands.
  • Shoppers Stop is trying to somehow strengthen its position in the country’s luxury market which will reach to almost 100 billion in the next five to years.
  • Shoppers Stop plans mammoth investment in this segment in order to captivate the opportunities present with the luxury item market.
India’s new-found fancy for luxury
  • Bain & Co. reports suggests that country’s luxury retail market is poised to reach USD 85-90 billion by 2030. The growth is an outcome of a combination of several matters: - Increasing number of Ultra High Net Worth Individuals - Middle-class expenditure has raised - Proliferation of ecommerce platforms - Global brands have entered the Indian market with their basic product line - A sharp rise in entrepreneurship
  • Considering the evolving landscape, Shoppers Stop was quick to evaluate the gap in the market and geared up to fulfil the same through EBOs selling ultra luxury items.
Editor’s Note
  • Constant rise in the per capita income of the country invited several global luxury brands made their presence in India. From Italian Luxury Brand, Bvlgari launching its first India-only jewellery piece as ‘Mangalsutra’ to French Fashion House Louis Vuitton unveiling the ‘Rani Pink’ festive footwear collection, global houses have created niche in Indian market. At this backdrop, Shoppers Stop’s foray into luxury segment will garner natural success considering the brand value the organization comes up with.
MG’s masterstroke in the auto-sector
  • Prolonged planning and strategization finally led to the joint venture between Chinese Auto Major SAIC Motor and Sajjan Jindal led-JSW Group giving birth to JSW MG Motor India. MG Motor was a regional subsidiary of SAIC in India.
  • This auto company is about to launch an incarnation for their passenger vehicle segment.
  • This venture will pump in fresh investments giving the much-required momentum to MG Motor India. However, it proves to be a win-win situation for both the parties as this could be the avenue for JSW to enter consumer business as well as promote the sales of its stell, paints and mining.
  • By 2025, JSW MG Motor India will invest Rs 3000 crore and this fresh capital will see increased capacity to 300,000 units per annum and atleast 5 new vehicles with EV and other configurations.
  • Out of the new variety to be unveiled, an electric crossover vehicle Cloud EV will be the maiden launch during the festive season.
  • After successful run of their two EV vehicles, Comet EV and ZS EV, the management is pretty hopeful of Cloud EV too.
  • The company has released a teaser advertisement on Cloud EV exhibiting its dynamic alloy wheel design, sleek LED DRLs and LED light bar. A sunroof and a two-spoke steering wheel might be included.
EV jig in the Indian market
  • States subsidy in fuel coupled with infrastructure support spike of 66% in the sale of EV in 2024, almost double that of 2023.
  • 2030 might see EVs representing one-third of the country’s passenger vehicle market signalling auto future of India turning completely electric.
  • Contemplating the EV scene, Tata Motors associated with Uber accommodating more than two-third of 2023 EV market. Unfortunately, it also lost share to Mahindra and Mahindra and BYD.
  • Mahindra and Mahindra played well with 2476% increase with a single model in its portfolio turning it into the fastest growing brand in the year followed by BYD and MG Motor.
  • BYD was not left far behind as long as EV sales are concerned. It reported 1500% sale growth with only two models in its India line-up.
  • Maruti Suzuki’s entry in the EV segment is expected to reshuffle the market to a great deal especially bringing a hit to the dominance of Tata.
  • Not only Indian auto majors bagging opportunities in the EV segment, Tesla has already begun the product of right-hand driven EV cars to be exported to India.
  • As per Reuters report, Tamil Nadu sees construction of factory by Vietnamese automaker, VinFast who aims to invest USD 2 billion in India.
Government step-up for EV makers
  • Government has decreased import taxes on few EV models on condition if automakers commit to invest atleast USD 500 million and begin domestic manufacturing within three years.
  • PLI scheme for Advanced Chemistry Cells is another initiative bolstering the industry growth.
Editor’s Note
    Indian auto market is about to witness revolution in the coming years. From Indian players like JSW MG Motor India, Tata Motors, Mahindra and Mahindra, BYD to the foreign auto giants like Tesla will be competing neck to neck in selling their EV models. And the only two beneficiaries out of the situation is the customer who can buy EVs at unthinkable prices and not to forget, our environment which will only turn cleaner and safer with tons of EVs ruling the Indian roads.
The Legacy
  • The second half of the 20th century was not too familiar with beverages or soft drinks.
  • It was not any Western Multinational that introduced India to soft drinks for the first time. An Indian Company, Pure Drinks manufactured Campa Cola as a homegrown beverage brand and this factor appealed to the patriotic Indian population.
  • This was not the only factor responsible for the meteoric rise of Campa Cola. During that time, the beverage practically had no competition. Pepsi was yet to enter India and Coco Cola was forced to exit as it refused to share secret formula with the Indian masses.
  • So, who will meet the long summer thirst of the Indians? Campa Cola became a household name and Indians drank in abundance.
  • During its peak time, more than 50 factories manufactured Campa Cola including 4 factories in the capital itself.
  • 1991 Indian liberalization witnessed the re-entry of Coco Cola and Pepsi to the Indian market which gradually eroded the old-time favourite from the store shelves.
Great Indian Taste Returns
  • India is not new to nasty cola wars. Conspiracy theories on heath and market predatory prices have always kept the carbonated drinks on the edge.
  • The multinational mafias like Pepsi and Coco Cola to the homegrown brews like Limca, Thumbs Up and Campa Cola have been battling out since ages.
  • And now the wars only seem to heat up with the country’s richest, Mukesh Ambani bringing back the desi-favourite Campa Cola to the market.
  • The brand was acquired at INR 22 crore by Mukesh Ambani’s newly floated flagship FMCG company, Reliance Consumer Products. Currently Campa Cola will be available in three tangy flavours namely Campa Cola, Campa Lemon and Campa Orange in Andhra Pradesh and Telangana.
  • The new edition of Campa Cola drinks will be available in five thirst-quenching pack sizes under various consumption ranges - a 200 ml immediate consumption pack, 500 ml and 600 ml on-the-go sharing packs and 1,000 ml and 2,000 ml home packs.
  • With the inclusion of Campa Cola, Reliance plans to step up its FMCG business to compete with the likes of ITC, Unilever and Adani Group.
Editor’s Note
    The heroic comeback of the ‘Made in India’ brand after more than three decades is making many Indians nostalgic. And the fact that it’s backed by a home grown conglomerate is only adding to the excitement.
Mummyyyyyy Milton liya kya?
  • Milton homeware and kitchenware does not only make homes and schools smart; they make smarter advertisement campaigns too.
  • In association with Posterscope, Milton launched a fun-filled advertisement campaign where the frame is dominated by this cute girl tirelessly asking ‘Mummy Milton liya kya’ and the father picking up que, started rapping on the beats. Needless to say, the advertisement is ingenious.
  • The main aim behind launching this campaign is to create a buzz for the brand’s new collection of water bottles and lunch boxes which are available in 75+ colors with many interesting designs.
  • Apart from shapes, sizes and designs, this time Milton had come up with very quirky prints. Well-loved faces ranging from Barbie to Wander Woman to Chotta Bheem to Batman are seen on tiffin and bottles.
  • Soon after kids are back from their summer vacation, they are no longer have to remain sad and bored. Their tiffin and bottles will keep them engaged.
Uniqueness is its forte
  • This is not the first time Milton has unveiled an innovative campaign.
  • Milton management had remained conscious of undertaking initiatives which are beyond the regular marketing activities.
  • On its completion of 50 years, Milton launched relevant advertisement in association with Ogilvy where it shows meetings keep s working lady’s lunch waiting and she said with a zest ‘Afgar baaatoin baatoin mein agar khana Thanda ho sakta hain, batoin baatoin mein garam bhi ho sakta hain.!’ She enjoys hearty lunch while her colleagues walk past with a cold sandwich.
  • And who can forget one of the most adorable advertisements made by any brand. Milton’s campaign on ‘Kuch naya soch ta hain’ exploring different relationships instantly established a bond with the audience. On launching its Microwow Casserole, the advertisement showing mother waiting for her daughter on dinner while the daughter takes time in clcking pictures of the food for her hot social media updates and the food gets cold. The food gets warmed in 4 minutes and remains warms for four hours.
  • Not only advertisement campaign, Milton has been constantly innovating its product line. From thermosteel water bottles to fresh glass tiffin to vintage pet jars to copper tumblers, it has always been a health-conscious variety line.
  • Milton had collaborated with cult.fit, India’s premiere fitness and wellness destination where it places vibrant coloured water bottles in the cult.fit gyms in Mumbai, Delhi NCR and Bengaluru.
Editor’s Note
    Remember those times when our mothers used to pack simple lunch in a steel tiffin and an empty bottle of soft drink will be our water bottle. Well, Milton transformed that era completely. The homeware and kitchenware no longer seems serves single utility. With Milton, these products have become personalized, built keeping health concerns in minds, designed to attract the millennials too, Milton is leaving no stone unturned to keep the country use stylish products yet remain stylish.
The Pink Sale was always hot, this time its starry!
  • Spanning across multiple digital platforms, Nykaa retails over 6200 brands to an ever-increasing consumer base of 24 million.
  • The fashion ecommerce brand is unstoppable when it comes to innovation and this time it made its most coveted Hot Pink Sale take a detour!
  • The 90s Hindi Movie popular faces like Mallika Sherawat, Pooja Bdi, Amrita Rao and Zayed Khan will be seen endorsing the campaign getting buyers go back to the times either they were born or growing up or even may be just got married!!!
  • These stars allure discounts on regular products, slash on global brands and the surprise gift offers.
  • Those hearts will start to flutter when you see the sizzling Murder heroine, Mallika Sherawat presents the epic discounts, offers and prices.
  • While Pooja Bedi seems to just walk out of Model College, once again giving us glimpse of her ‘Marilyn Monroe Moment’ from Jo Jeeta Wahi Sikander. Global brands seem to fit your pocket with the luxe vibes of Pooja Bedi.
  • Surprise gift with every purchase is romantically displayed by Amrita Rao and Zayed Khan when Rao surprises Khan with an unexpected gift.
  • The Nykaa Hot Pink Sale has brought about storm of offers with 60% off on 1800+ brands. From the traditional go-to to the regular essentials to the fanciest indulgences, each variety has something or the other for you.
Latest on Nykaa
  • The beauty and fashion uppermost now plan to expand globally. FSN E-Commerce Ventures which operates Nykaa announced that its subsidiary Nykaa E-Retail with raise Rs 125 crore through Non-convertible Debentures from a foreign portfolio investor.
  • FSN E-Commerce Ventures have also projected the company and its subsidiaries will clock in a growth of around 22-23%on-year during the first quarter of 2025.
  • However, Nykaa also witnessed a decline in its gross profit margin 44.6% in Q4 FY 23 to 43.1% in Q4 FY24.
Editor’s Note
  • Nykaa is the brainchild of India’s richest self-made female entrepreneur, Falguni Nayar who began at 49 and became a billionaire at 58. An IIM Ahmedabad Alumnus founded the country’s first online e-market place which today is a billion-dollar listed empire.

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Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.


BRANDING






Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.





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Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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